Iberital is a company dedicated to designing, creating, and marketing professional espresso machines.
It was in 1975 when Blai Farré, from a small garage in Barcelona, started the business as a hobby. Initially repairing coffee machine parts for nearby businesses, he later focused on designing and creating his own parts and spare parts.
Little by little, the business evolved into what it is today: a global reference in the creation of robust espresso machines, with sophisticated technology and unique designs.
We are facing a leading company with 40 years of history in the world of coffee.

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Iberital Case
Like all companies dedicated to the design and manufacture of high-tech machines, Iberital needed to optimize the use of its products. With the custom app from App2U, they now control the espresso machine in the most efficient way.

Challenge
Iberital was looking for a way to create an innovative generation of espresso machines. That’s why they decided to design a new, healthier, easier-to-use, and more effective machine.
The clean and innovative design of this new machine, without buttons, with an intelligent multi-boiler system and efficient energy consumption, required an app to control its use via a tablet.
Iberital, as an expert company in the world of coffee, had very specific requirements regarding design, functionality, and technology.
The basic problem Iberital faced was the complexity of ensuring that the app’s records and communication with the machine were performed optimally, quickly, and simply. All of this in a new, highly intuitive, and easy-to-use app that would allow users to get the most out of the espresso machine they had created.
Their needs were based on:
1. Creating an app to control the machine.
2. The app had to be simple and intuitive. Iberital wanted the app we were going to create to not need an instruction manual, so that intuition would guide the user to use it correctly.
3. Available in more than 10 languages. Iberital is present in more than 90 countries. Therefore, it was necessary to include the option of the required languages to market the espresso machine in international markets.
4. The app needed to alert changes in values in real-time records, thus informing of any cleaning anomaly or malfunction.

Solution
After analyzing Iberital’s needs and requirements, App2U recommended developing a fully customized app that would be as simple and intuitive to use as possible.
1. The app had to control the espresso machine: The coffee machine control had to be fully carried out through the app. Therefore, quick synchronization between the app on the tablet and the coffee machine was an indispensable requirement.
2. Intuitive: The app’s usability had to be simple and fast, intuitive and innovative. Additionally, it had to be very technological, but that technology needed to be hidden.
3. Versatile app: The user had to be able to set up and create their environment in the app in a simple way, regardless of their level of professionalism.
4. Fast communication: Minimal delay between when the app issues a command and when the espresso machine executes it.

Result
Iberital has integrated the app as part of its innovative product. Thanks to the app that controls the espresso machine, Iberital has been able to launch its new product in the international market.
Simple and innovative: An app with an easy-to-use interface.
Optimization of the espresso machine’s potential: Speed and simplicity in managing the machine through the tablet.
High technology in a simple environment.
Stability in app vs machine communication: Proper functioning and communication in all records.